The P/PC Balance is the very essence of effectiveness.
It is validated in every arena of life.
The P/PC Balance is particularly important as it applies to the human assets of an organization -
the customers and the employees.
Organizations talk alot about their customers and completely neglect their employees that deal with the customers.
The PC principle is to always treat your employees exactly as you want them to treat your best customers.
You can buy a person's hand, but you can't buy his heart.
His heart is where his enthusiasm, his loyalty is.
You can buy his back, but you can't buy his brain.
That is where his creativity is, his ingenuity, his resourcefulness.
If the organizations treat their employees well, the employees will volunteer their best part - their Hearts and Minds.