Thursday, January 26, 2012

Be a Master of Influence


We can sway people's opinions and win them over by sharing stories with them.
Facts tell, but stories sell.

Our success at work has alot to do with our ability to influence people.

Life is a popularity game. A person who is well-liked tends to get more favours, clients and opportunities.
People buy people first, even before your ideas, your products or your organization.
People like those who are similar to themselves. We should focus on creating as much common ground as we can, through values. We must engage his heart, not his head.

Many influencers are quick to take advantage of the Emotional Hot Button by appealing to their listeners' self-interest. To successfully influence a person, help him to re-experience his pain, uncover his pain points. The more he talks about his pain, the more real it becomes.
Personal experience is so much more powerful than words. Show and involve your listeners, and it will lead him to the conclusion you want him to make, without having to say a word.
Your story must be persuasive and memorable. You will be surprised how much more effective and effortless it is.

We need to know how to influence others. Mastering this skill will allow us to make the most of every opportunity that comes our way.