If you look closely at the word "SALES", you will find the basics of not only closing a sale, but of building a successful sales career with a strong network of loyal customers.
S = SMILE
It describes the expression of a sales executive who leaves a good impression in the hearts and minds of his customers. The moment a customer enters the premises of your shop, the smile you provide will increase your success rate of closing the deal by more than 50%.
It is common here to see salesmen ignore walk-in customers or barely give them a glance after judging them on their appearance. Those salesmen should realise that a customer's appearance is no indication of his spending power. If the customer feels disrespected by the service, he will take his business elsewhere.
The salesmen lost the opportunity to do business with him, but more importantly, they failed in their basic duty to provide good service to all customers.
Genuine smiles are infectious and are a simple way to connect to other people.
You may not close the deal, simply with a warm smile, but you will definitely engage your customers' hearts.
A = ATTITUDE
If you do not have a good and positive attitude, you will not have the motivation to act and not able to overcome rejections or failures.
You will doubt your abilities and then will give up.
Very often failure comes about because of lack of perseverance.
When faced with rejections from customers, you should reflect on the reasons why you are being rejected.
Review your strategy and your communication techniques.
Ask yourself what you can do better the next time to close the deal.
L = LOVE
You must first love your products before you can sell them to your customers.
If you have not even tried your products to learn more their unique features or limitations, how are you going to convince customers to buy?
If you do not have deep knowledge about your products or services, how can you respond to your customers' queries.
E = EMOTIONS
Selling is a business of emotions.
Usually people buy things with the hearts, not their heads.
If you want customers to be interested in your products or services, you must first be interested in finding out their needs.
Spend more time on understanding your customers' needs, as this will help you to observe what kind of added value you can provide to them through your products or services.
When people notice that you care and that there are inherent benefits, your success rate of closing the deal will naturally increase.
S = SUCCESS
Selling is an Art.
To be successful in closing a sale, the main ingredients are the human connection, your motivation and passion for your product and understanding your customers' needs.
Besides technical knowledge, you also need to develop your strategy for branding your products and services.
Adopt these fundamentals as a guide and you will be able to close a sale more effectively.