We can be more persuasive by choosing the right words and making situations more appealing to people.
You probably familiar with the story of "Tom Sawyer whitewashing his Aunty Polly's fence."
One fine sunny morning, Aunty Polly assigned Tom this unpleasant task.
As Tom toiled away, other kids interrupted their play to tease him.
Tom pretended not to be bothered and told the others that it wasn't work, it was FUN. (Tom refused to define painting a fence as "work". Referring to it as work would have doomed his efforts to recruit helpers. Instead, he framed it as "fun".)
After all, it's NOT EVERY DAY YOU GET THE CHANCE to whitewash a fence. (Tom suggested that painting a fence was a rare opportunity to be relished rather than a chore to be avoided.)
Soon, all the boys in the neighbourhood were lining up for a turn and trading their prized posessions for the privilege.
Tom relaxed in the shade enjoying his windfall while the others completed his chore. Tom was able to persuade others to do an unpleasant task by framing it in a positive way. The other boys adopted his frame and agreed to his proposal.
The ability to shape another's perceptions is too powerful to ignore. Two people can look at the same situation and interpret it differently.
One sees the glass as half-empty, the other as half-full.
One sees a risk, the other an opportunity to gain.
How you see it depends on the lens through which you view the issue, or your frame. Choose the word carefully. Words are often loaded and can have a strong impact on someone.