The Internet has changed the world in ways that now we can find an answer to almost any question if we "Google" it.We can connect with everybody on the planet via Twitter, Facebook, MSN, SKYPE, etc...
Today's "Global Generation" not only needs technical skills, it also needs social competence and the ability to move fluidly with and in other cultures.
To increase connectivity for our business to "Grow Global", we have to remove the barrier of an unconscious negative image of what one's is unfamiliar with.
Effectively use Social Media as a business tool.
Because it is a new tool, people might resist it.
Do not hesitate, go ahead to create and start.
People will soon get use to it and love this communication tool.